So, you’ve heard it…clean, safe and non-toxic skin care is the newest beauty fad and it seems to be here to stay. I mean, it’s practically flooding our Facebook and Instagram pages these days. Not necessarily a bad thing, but all you’re seeing is “buy this”, “swipe up”, “click the link in my bio”, and you’re stuck guessing and hoping that this is the product that will finally heal your dark circles, rosacea, acne, etc.
Well, friends, I’m here to guide you through your transition to safe and healthy skin care and I couldn’t be more excited. I’ve been in the #betterbeauty business for almost three years now and I can’t tell you how much knowledge I’ve gained, not to mention my skin is better than it has ever been. So, where to begin when making the switch to safer beauty? Below are a few of my guidelines for that exact question you’ve been asking.
Simplicity is Key
Every time I have a new client, friend, sibling reach out to me for skin care recommendations, the first thing I tell them is that simplicity is key. The beauty industry has mastered the art of making you feel like you need a closet full of beauty products in order to achieve that perfect, moisturized, wrinkle-free, glowing face. I’ve fallen into that trap many, many times. The truth is, more does not mean better. In fact, when it comes to beauty, less is more. The sooner you adapt that way of thinking, the easier this process will be for you.
Why We’re Ditching Toxic Skin Care
Decades of studies indicate that serious health issues (including but not limited to asthma, cancer, and infertility) are on the rise and are due in some part to our ongoing exposure to toxic chemicals—whether it's in the shower, on our commute, while we eat lunch at a local restaurant, or when we clean our kitchens at home.
With over 80,000 chemicals in use today, many of which haven’t been tested for safety, it’s a no-brainer to stay as far away from them as possible. There are many things we can’t control when it comes to toxicity, but the clean beauty and skin care industry is giving us a chance to put some control back into our hands.
Ingredients > Marketing Claims
I cannot stress this enough! A company can write “plant-based” or “all-natural” on their product packaging without it being certified for either of those things. In fact, the majority of beauty products don’t even have to be FDA regulated, meaning they haven’t been screened for safety. Even scarier, the United States has only banned 30 ingredients for use in our personal care products while Europe has banned 1,400. This is why looking at the ingredient list is of the utmost importance. When reading the ingredient list put these things into consideration:
What is the company’s mission statement? This will tell you just about everything you need to know about the product.
Do they share the full ingredient list front and center?
Look for certifications, screening verifications, organic, real and simple ingredients. Also, make sure you can pronounce them. If you can’t, it’s probably not something you want to be absorbed in your body.
Get Your Beauty Sleep
An old Chinese quote says that “replenishing health with medicine is not as good as replenishing health with diet, but that replenishing health with sleep is the best treatment of all”. Sleep was beautifully designed so that our bodies can rest and replenish after a long day’s work. We need rest, especially during the crazy holiday season. If you push yourself continuously, it will start to show on your face through wrinkles, puffy/red eyes, dark circles, acne or redness. When your body rests, it’s using its energy to heal and recharge, it’s certainly not something we should give up. There’s not much more to say because I know you all know that when you get less sleep, it shows! Prioritize your bedtime and morning routine, prioritize sleep, prioritize de-stressing and you will notice a difference in your skin.
Finish your bottles or throw them out, whatever you think is right for you and your bank account. I have a minimalist mindset, so I tell all of my friends and family to finish what they have and when they need something new, to search for clean and safe alternatives. I’ll list some great options below.
Skin detoxing is a thing. If your skin is used to a certain amount of harsh toxins and chemicals, it will adapt to that and for some, switching to clean beauty will cause their skin to detox and get rid of those stored, unwanted chemicals. It looks different for everyone, and some may not even see a difference. I used minimal products on my skin to begin with so I didn’t go through a detoxing stage. With all this to say just stick with it for a few weeks before you deem it as an irritating or bad product. A few tips if you happen to go through a skin detox: eat clean, stay away from sugar, steam your face in the mornings, use minimal product when you transition and don’t forget about getting a good nights rest.
Stay minimal with your products. You don’t need to buy the lot! I said this earlier, but simplicity is key when it comes to skin care. It’s so easy to fall into the marketing trap these days, but everyone's skin is different. Your body and skin, specifically your face, directly correlate to your inner health and well being. Everyone is different and everyone is battling different toxins in their environment, lifestyle, home, etc. Try getting to know your skin on a deeper level!
Beautycounter, OSEA, Josh Rosebrook, Cocokind and Indie Lee are some of the top beauty companies leading the charge when it comes to helping men and women find safe and effective alternatives for skin care. Their mission, their ingredients, their honesty, it’s not only encouraging, it’s empowering. You can’t go wrong with any product from any of these companies.
I’ve been a consultant with Beautycounter for three years and I'm incredibly grateful for the information I've learned since being with them. It has educated, empowered and inspired me to live a clean, safe and transparent life. With that being said I love supporting all companies who are choosing to provide clean beauty for us. There are a handful of honest companies working to change beauty for the better, and they all deserve appreciation. I’m excited for you to experience clean beauty and skin care products, it’s going to change a lot more than your skin. Thanks for being here.